Oracle ACS Customer Advisory Board

Objectives:
• Demand Generation
• External Communication
• Relationship Building
• Innovation

The Challenge:
• To create a completely immersive & interactive experience for a kick off workshop for the EMEA Customer Advisory Board (CAB).
• To design a process that enabled intimate & honest dialogue between Oracle executives and customers.
• Design tools and processes for exploring customer's needs now and in the future in order to innovate around new products and services.
• To enable the executives to deepen their understanding of the customers' challenges in specific areas and hear their pains.
• To discover what impact these challenges have on the customers' businesses.

The Solution:
We designed and dynamically facilitated a workshop that set the context for new board members and created readiness for learning, sharing, contributing and collaborating. The workshop enabled Oracle executives and leaders to have intimate and honest dialogue with clients away from the business in order to improve services and the customer experience as well as innovate around new products and services.

We did this by developing tools and processes that enabled a deepening in understanding of the customers' challenges and root causes of problems. We created the process for focussed conversations around value- messaging and enabled the customers themselves to create visions of what their needs may be in the future. At all times we ensured the customer was at the centre, feeling valued and listened to. This both enhanced Oracle's relationships with its customers and reputation.