Audience Acquisition

We’re renowned for our ability to deliver world-class, inspiring prospect platforms for our clients, and increasingly we are being asked to get involved earlier than ever in the planning phase by handling the audience acquisition. Audience acquisition is simply the act of delivering the right quantity of the right calibre of people to an event. After all, it doesn’t matter how great your event is if you don’t have the right people there to engage with.

There’s no secret formula, it’s a blend of content & messaging, exploitation of media & technology plus good old-fashioned telephony.

• Content & messaging – from content development and shaping of agendas to translating that to engaging and compelling messaging, always ensuring optimum brand engagement.

• Media & technology – from microsites and online registration to segmented email campaigns, SMS and social networking.

• Old-fashioned telephony – there’s no substitute for picking up the phone! This is very effective for converting attendance and reminding those already committed to ensure minimal drop-out.

Here are some examples of prospect platforms we’ve delivered that have a heavy reliance on our audience acquisition work:

• China-Britain Business Council delivers a wide programme of activity helping British companies grow and develop their business with China. By far the most significant and high profile is the annual UK & China Business Summit which requires a strong audience acquisition campaign to ensure participants – both investment institutions and corporations – are of the highest calibre.

• Investment Bank Renaissance Capital relies on UpStage for help in delivering the right participants for its investment seminar programmes which bring investors together with business leaders from the emerging markets of Russia, Ukraine, Kazakhstan and sub-Saharan Africa.

• Top 50 Law Firm Kennedys holds an annual client Christmas party which acts as the primary client-engagement activity of the year for the firm. We have helped grow the number of attendees from 400 to 1,000 plus over the past five years. 

• Oracle approached us to create a series of events to help them improve the quality of their Enterprise Architect prospects as they knew they weren’t connecting with them as well as they could do. What started out as a database of 200 names now has more than 1,000 quality opted-in prospects.